Strategic partnerships and brand campaign execution for brands defining sports, lifestyle, and tech industries across the Middle East and Africa.

At RBGlobal.Live, everything we do is live. Live in culture, live in energy, live in social moments that move markets and shift minds.

Shaped inside the world's most formidable advertising agency networks — Omnicom, IPG, WPP — and battle-tested across the fiercest arenas on earth: UAE, Saudi Arabia, Qatar, and Africa. We craft brand and partnership journeys built for best-in-class experience, triple bottom line impact, and measurable ROI.

We've led the partnership development bringing Art Basel to the Middle East, sold out luxury 5* resorts to capacity, produced a chart-topping music video with Tiësto for Atlantis The Royal, powered sponsorships for Paris Saint-Germain Football Club and the South African Rugby Champions, The Springboks, and applied that same playbook to fuel growth for small and medium businesses worldwide.

VIEW SERVICES
Graphic showing $30M revenue generated across all campaigns and partnerships with a bar chart icon.
Black background with a green star logo, large green text reading '20+', and white text saying 'Global Brands Built' with smaller gray text below that says 'Sports · Destination · Entertainment.'
Graphic showing a globe icon with text that says '50+ Countries Reached, Middle East, Africa & Global' in green and white on a black background.
Black background with a neon green eye icon at the top, followed by the text '1B+ MEDIA IMPRESSIONS' in large neon green font, and 'All channels & markets' in smaller white font underneath.

PORTFOLIO

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A group of five diverse people smiling and posing together outside a building with a pink wall and sign that says 'Visit Qatar'.
Two men in business attire standing close together, one holding a booklet titled 'Derby Day', in front of framed photographs on a wall in an office or conference room.
Black and white photo of a young man with dark hair and a beard, wearing a black shirt, with text about growing from grassroots to greatness. logos of Springboks and FNB in the top right corner.
A man sitting in a stadium suite or box, wearing a suit and watch, with a stadium field visible through large window behind him.
Portrait of a young man with dark hair and a tattoo on his arm, sitting in a restaurant, with a patterned wallpaper background and other patrons in the background.
A man sitting at a desk with a laptop in front of a large window displaying a city skyline with tall skyscrapers and construction cranes during the daytime.
Group of people posing together in a lobby, smiling, with some sitting and others standing behind, some holding drinks and cameras, in a well-lit indoor space with glass doors and windows in the background.
Six men wearing casual and sports clothing, all with face masks, posing inside a wooden bar or lounge area with a bar and music equipment behind them.
Magazine page featuring a man in a business suit sitting at a desk, with highlighted articles titled "The Conversation" and "The Challenge." Large text reads "Coming Up With Plan B, C, D."
Man in a black blazer holding a microphone during an interview, with camera and crew filming him, in front of a promotional backdrop with a large image of a man and some text.
Two men standing in front of a large screen displaying images of beer bottles in a conference or presentation room, with some indoor lighting and decorations hanging from the ceiling.
A man in a white shirt and jeans standing on a football field in a stadium. In the background, a group of people are gathered near a wheelchair.
Group of nine people posing together at a media event with a dark backdrop featuring logos, some making peace signs or holding drinks, smiling.
A group of people working on a video shoot outdoors near a body of water, with cameras, equipment, and an umbrella for shade.
A man sitting in front of cameras and lighting equipment in a studio setup with a laptop and a monitor on a round table. The background features wall art, a potted plant, and patterned carpet.
A group of people in dark blue uniforms standing in a trade show booth labeled 'petrobrand' with several banners hanging from the ceiling, and an empty exhibition hall in the background.
Three men standing behind a table at a marketing booth for The Trump Card, with promotional materials, notebooks, and a laptop on the table. Behind them are clothing displays and a banner with the company's services listed.
Two men standing in front of a large digital display at an indoor event, with one wearing a white shirt and the other in a black shirt, surrounded by people and bright lights.
Two men are standing and speaking in front of an audience in an indoor setting with a bar and vintage furniture. One man is gesturing while talking, and the other stands with his hands behind his back. Three other people are seated nearby, two of the

BLOGS

A logo with the words "Red Sea Global" in blue text.
The logo of Qatar with stylized Arabic calligraphy and the word "QATAR" written below in English.
BetKing logo with white text and a small yellow crown on a blue background.
A pentagon shape composed of five different patterned sections, each with a distinct abstract design and color.
Logo with the text 'Art | Base' in gray and burgundy, and 'Qatar' in burgundy below.
Text that reads "Atlantis The Royal Dubai" in large font on a black background.
Yellow background with black oval and the letters 'MTN' inside.
General Motors (GM) logo in blue and black.
FIFA logo in blue text on a white background.
FNB logo with a stylized tree inside a yellow circle and the text 'FNB' next to it.

  • The Partnership program for Art Basel Qatar 2026 proved to be a remarkable success, with sales revenue exceeding targets. Rush demonstrated solid capacity to work under pressure and navigate among multiple vendors, partners, and internal stakeholders. He is a great leader who supports team members and builds a positive atmosphere of trust and collaboration.

    Sergey Bortnicheck - General Manager, Art Basel

  • Rush was the kind of teammate you could always count on — consistently available, dependable, and genuinely invested in adding value. Calm, collaborative, and calm under pressure.

    Elias Saroufim - Director Paid Media, Red Sea Global

  • Rush pushes the boundaries of conventional thinking to that beautiful space we call disruption. Driven and seeks to develop long-term relationships with stakeholders.

    Sadika Fakir - Head of Digital & Media, ABSA

  • I had the pleasure of working with Rush on the “10:35” music video project for the incredible Atlantis The Royal Dubai. He was a fantastic collaborator and creative partner - focused, thoughtful, and a joy to work with. I’d jump at the chance to team up again.

    Phil Botti - Head of Content, Atlantic Records

ABOUT RUSH

Contact RB Global today for your strategic-led business and marketing needs.