RB Global — Free Resources
TOOLS THAT
MOVE
brands forward.
12+ years of working on campaigns for NEOM, Atlantis The Royal, Qatar Tourism and FNB Springboks — distilled into practical templates you can use immediately. No fluff, no filler. These are the actual documents used on real campaigns worth millions.
The exact strategic framework Rush uses when launching brands in competitive markets. Covers positioning, audience mapping, channel strategy, campaign architecture, agency briefing, and launch sequencing. Used on campaigns for NEOM, Atlantis The Royal, and Qatar Tourism.
A complete framework for defining where your brand sits, what it stands for, who it's for, and why it beats the competition. The foundation before any campaign.
Map your competitors across key dimensions — price, positioning, audience, channels, strengths and weaknesses — to find the white space your brand can own.
Define your target audiences beyond demographics. Build full persona profiles with motivations, pain points, media habits and messaging triggers for each segment.
A clean, professional strategy deck template used to present brand and marketing strategy to senior stakeholders, boards and clients. Built for impact, not decoration.
Map your marketing channels against audience segments, budget allocation, expected reach and performance metrics. Know where to invest and why before spending a dollar.
A full integrated campaign Gantt chart with phases, workstreams, milestones, owners and dependencies. Works for campaigns from 4 weeks to 12 months.
A professional cost estimate sheet covering all campaign disciplines — production, media, events, digital, agency fees, and contingency. Present budgets with confidence.
Track every deliverable across a multi-channel production — film, photography, digital assets, print, OOH and social — with status, version control and sign-off columns.
A clean weekly campaign status report format to keep clients, stakeholders and leadership aligned. Covers progress, blockers, next steps and budget burn rate.
Define exactly what is and isn't included in an engagement. Protect your project from scope creep and misaligned expectations with a clear, professional SOW format.
The single most important document in any campaign. A tight, well-written brief gets great creative. This template forces clarity on the problem, audience, tone and the single-minded proposition before anything goes to an agency.
A single reference document that defines how your brand communicates across all channels and audiences. Eliminates inconsistency and gives every team member the same north star.
Structure a professional brand audit that reviews your current positioning, creative consistency, messaging effectiveness and market perception — with a clear action plan at the end.
Brief an agency or internal team on a sponsorship activation — from sports and music to cultural events. Define the brand story to tell within the sponsorship context.
A minute-by-minute run of show template for press conferences, brand launches, and announcement events. Keeps every team member aligned on the day.
A comprehensive GTM plan covering market entry strategy, audience targeting, channel activation, launch sequencing, budget allocation and success metrics. The strategic backbone of any launch.
Plan a fully integrated campaign across all channels — film, digital, social, OOH, events, PR and influencer — with messaging alignment, timing and budget per channel.
Track campaign performance across all channels in one view. Import your numbers and the dashboard automatically visualises what's working, what's underperforming and where to optimise.
Bring a new agency up to speed fast. This document covers everything they need to know about your brand, business, expectations and ways of working — from day one.
Document what happened, what worked, what didn't and what the organisation should do differently next time. The debrief is where the institutional knowledge lives.
Templates give you the structure. A strategy session with Rush gives you the thinking. 30 minutes to get clarity on your brand, your market, and your next move.