PROJECTS
The Red Sea @visitredsea, Brand Film and Digital rollout. Beautiful Destinations
Atlantis The Royal, Cannes Lions Case Study - How to market to an Ultra High Net Worth audience. FP7 McCann
General Motors, Onstar - Gaming Campaign with in-vehicle WIFI. FP7 McCann
Qatar Tourism x Paris Saint Germain Football Club - Sponsorship Film and Digital rollout. GRID Worldwide
Qatar Tourism, Dragon Boats - Film Production and Media rollout. Resolution Films
Qatar Tourism, Al Bayt Stadium - Film production and Media rollout. Resolution Films
Valley Forge Academy - Press and Media Launch. Resolution Films
FNB Springboks - 360 Integrated Campaign. GRID Worldwide
FIFA Content Film - Agency: Resolution Films
FNB Springboks - 360 Integrated Campaign. GRID Worldwide
The Red Sea @visitredsea, Organic Content Shoot. Beautiful Destinations
Atlantis The Royal, This is It Social Content. FP7 McCann
NEOM x Trojena at Cityscape Global Saudi Arabia. Immersive event build. BPG Group.
Atlantis The Royal. 10:35 Music VIdeo with Tiesto. FP7 McCann
General Motors, OnStar Digital Media rollout - CGI Animatic. FP7 McCann
EXPERIENCES
How do you unveil the future of mountain living to a global audience at one of the region’s most high-profile real estate events?
We crafted a fully immersive and sensory-led brand experience that brought Trojena – NEOM’s futuristic mountain destination to life at Cityscape Saudi. Designed to disrupt expectations and stir emotional connection, the installation seamlessly blended architectural vision, environmental storytelling, and next-gen technology.
Through a powerful interplay of LED, light, sound, and motion design, we immersed visitors in Trojena’s distinct zones from winter sports and wellness to lakefront luxury and high-altitude experiences.
From concept to execution, we collaborated with NEOM’s internal brand and experience teams, curating a journey that was equal parts spectacle and strategy supported by interactive displays, cinematic content, and bespoke physical build. This unforgettable showcase positioned Trojena as a defining icon of future living and a key pillar in NEOM’s vision for 2030. Developed for Trojena by BPG Group. with external suppliers.
How can we effectively reach a mass audience by featuring the world's most ultra-luxurious hotel on a billboard while capturing its brand essence?
We brought a truly captivating and immersive Anamorphic experience to life through a strategic and carefully chosen partnership with best-in-class technology providers. The visual masterpiece, a unique blend of earth, wind, fire, and soil elements, effectively embodies the ultra-luxurious hotel's brand essence. We leveraged the hotel's brand visuals and touchpoints to create a unique and memorable experience for our audience.
This Anamorphic billboard was located in New York Times Square and Dubai JBR. The campaign was truly integrated and developed for over 10 countries and localized accordingly. Developed for Atlantis The Royal by FP7 McCann and Amplify.
