RB Global — Operating at the Speed of Culture
WE LAUNCH
BRANDS
that define markets.
Go-to-market strategy, brand launches and integrated campaign execution for sports, destination, entertainment, lifestyle and tech organisations across the Middle East and Africa.
Trusted by world-class organisations
About RB Global
SENIOR STRATEGY.
Global execution.
Led by Rush Bhana — a Cape Town-born, Dubai-based Global Account Director with 12+ years across Omnicom and IPG agency networks. We've taken brands from brief to market across the UAE, Saudi Arabia, Qatar, and Africa. We don't just advise — we embed, lead, and deliver.
Meet RushSelected Work
What we do
FOUR CORE services
Market entry plans, positioning frameworks, audience segmentation and phased launch roadmaps. The foundation before a single asset is created.
Learn MoreStrategy and creative direction through to press, events, digital and experiential rollout. From Times Square to Riyadh stadiums — done at scale.
Learn MoreFilm, digital, OOH, events, sponsorship and content — all briefed, aligned and executed under one strategic direction. Cannes Lions recognised work.
Learn MoreEmbedded senior AD or Marketing Director managing agencies, stakeholders and budgets. Projects up to $5M across 10+ simultaneous markets.
Learn MorePortfolio
THE work
What people say
CLIENT testimonials
"Rush was the kind of teammate you could always count on — consistently available, dependable, and genuinely invested in adding value. In an environment where deadlines were tight and last-minute changes were the norm, he remained calm, collaborative, and solution-focused."
"Rush was a fantastic collaborator and creative partner on the 10:35 music video at Atlantis The Royal Dubai — focused, thoughtful, and a joy to work with. I'd jump at the chance to team up again."
"Rush pushes the boundaries of conventional thinking to that beautiful space we call disruption. He is driven and seeks to develop long-term relationships with his stakeholders — passionate and deeply committed."
Insights & thinking
LATEST from the blog
When you make something, when you improve something, when you deliver something — you're participating more fully in the whole grand human drama.
— Phil Knight, Shoe Dog · Favourite read of Rush Bhana
Ready to go to market?
YOUR BRAND.Together.
Book a free 30-minute discovery call. We'll assess your brand, your market opportunity, and define exactly what a go-to-market strategy looks like for your organisation.